The Kia Optima “Rocket” Commercial starts with a boy playing on a dime-store rocket. He doesn’t seem delighted at all, on the contrary. The look on his face changes, though, when he sees the new Kia Optima SX Limited passing on the street.
The voice in the background says:
“The roaring rocket, intended to thrill, but even a 6-year old is utterly unimpressed. Kind of like how you feel driving most midsize sedans. But with the turbo engine and sport-tuned suspension, the Kia Optima SX Limited is a ride that actually does thrill”.