Best Buy has launched its Back to School campaign with a series of new ads starring internet sensation Brandon Armstrong, the man known as @BdotAdot5 on Instagram, and YouTuber Kianna Naomi.
The retailer promotes its student deals, which include the chance to save up to $150 on select Chromebooks and save an extra $50 with Student Deals, and the various products you can purchase to help you tackle all your hustles in the new school year. Kianna is featured in a 40-second spot, that shows what a day in her life looks like, using a variety of devices that make her everyday activities easier, from coffee maker to voice-enabled speaker, to a 2-in-1 laptop, to wireless headphones, and more.
Serving as soundtrack is the 2015 song “March On” by music producer Jeffrey Brodsky.
Brandon Armstrong also stars in a 30-second video called “A day in the life of @BdotAdot5”, together with his dog, Dotson, whom he tries to teach to play basketball in one of the other spots they are protagonists of.
The retailer informs that you can save up to $150 on select Chromebooks and save an extra $50 with Student Deals.