Swatch showcases its Big Bold collection, which was described as “a tribute to pop culture and both brand’s heritage,” in a new colorful ad.
The 15-second spot features a cast of male and female models on a sunny summer day as they’re dancing and having fun together while rocking outfits in bold colors and Big Bold watches that represent them or their mood. Serving as soundtrack is a catchy tune, that would definitely make many viewers stand up and dance, as well.
The limited Big Bold collection, “inspired by bold ideas” and consisting of six models, was developed in collaboration with BAPE and aims to celebrate authenticity and uniqueness all over the world. The special editions, featuring patterns and unique artistic references from BAPE, camouflage details from both brands’ histories.
The limited and numbered SWATCH X BAPE watches include Big Bold BAPE The World, Big Bold BAPE Tokyo Edition, Big Bold BAPE London Edition, Big Bold BAPE NYC Edition, Big Bold BAPE Paris Edition, and Big Bold BAPE Swiss Edition, and will be available in selected stores from June 15th.