Lily James fronts the new campaign for My Burberry fragrance, which marks the first Burberry Beauty campaign for the house under Chief Creative Officer Riccardo Tisci.
The British actress was captured in London by Inez and Vinoodh, styled in the Kingdom runway collection. Lounging on a sofa whose color matches her outfits, James poses next to an oversized bottle of My Burberry Blush.
The soundtrack music is “Dirge” by English electronic music group Death In Vegas featuring a haunting vocal chant by Dot Allison, from the band’s second album, “The Contino Sessions”.
Announced for the end of summer 2017, My Burberry Blush has been advertised by Lily James in several other advertisements.
My Burberry line, developed in collaboration with perfumer Francis Kurkdjian, debuted with My Burberry Eau de Parfum in 2014, and also includes My Burberry Eau de Toilette and My Burberry Black.
My Burberry Blush, available as a 30, 50, 90 ml Eau de Parfum, has notes of lemon, pomegranate, crispy green apples, rose petals, geranium, wisteria and jasmine.