Sudocrem advertises its Antiseptic Healing Cream for nappy rashes in a new spot, created by agency McCann Health, London.
The ad, part of Sudocrem’s new £3m marketing effort, opens with a small waterfall, an orange fish swimming in the clear water, in a Japanese landscaped garden, and features three Pandas practicing Tai Chi on rocks, surrounded by water and blossoming trees.
The end of the spot sees a mother putting the tap on a Sudocrem healing cream for nappy rash and then putting the diaper on her baby, who’s laid back on the changing table, watching three cute panda bears hanging above him. “Oh, that was soothing, wasn’t it?” asks the voiceover before the brand’s product lineup, as well as the tagline “Soothing families Since 1931,” flash across the screen.
The advert, directed by award-winning director Tim James Brown, is complemented by another ad, that focuses on Sudocrem’s other uses including cuts, scrapes & grazes. The spot also features the trio of Pandas but ends with a father who’s soothing his daughter’s scrape with Sudocrem Antiseptic Healing Cream for cuts, grazes and scrapes after she falls off her bike.
The campaign, also centered around the brand’s long history (over 85 years’ of experience), includes in-store support, PR, social media and digital placements.