Peugeot showcases its new full electric Peugeot e-208 in a commercial that features the “Next Gen of tennis players”.
“Next gen is electric with 3D i-Cockpit, 340km range. Next gen is unboring. To live your future now. New Peugeot e-208” onscreen lines read throughout the 40-second spot, which stars tennis players Alexander Zverev, Lucas Pouille and Pablo Carreño Busta.
The soundtrack music is the 2017 single “Superhuman” by Campfire featuring Shane Eli.
The Peugeot e-2018, which made its world debut at this year’s Geneva Motor Show, in March, is powered by a 100kW (134bhp) electric motor and features a 50kWh battery covered by an eight-year, 100,000-mile warranty, that is capable of delivering 211 miles of range. Coming with three driving modes – Eco (to maximise range), Normal (for passenger comfort), and Sport (for performance driving), the new e-208 promises up to 100kW rapid charging, according to the French brand. In terms of design, it has a five-door hatchback shape, a pair of “e” motifs on the rear panels, front grille in a chequered colour scheme to match the body paint, and the company’s lion logo able to change colour from different angles.
Reservations for the new supermini are now being taken, with order books set to open officially this summer ahead of sales, which are set to begin early in 2020.