On the 70th anniversary of Mental Health Awareness Month this May, Burger King created Real Meals in partnership with Mental Health America to encourage everyone to come in and #FeelYourWay.
The fast-food chain has released a new commercial to highlight that no one is happy all the time and that’s ok. The spot opens with a young man in his small room, declaring that “not everybody wakes up happy. Sometimes you feel sad, scared, crappy…” “All I ask is that you let me feel my way,” he adds. The next shot features a high school girl who, sick and tired of being bullied, says she can’t wait to leave the closed-minded town she lives in. A woman in an office building shouts, while climbing down the stairs, with her personal items in a box, after quitting her job, that her boss is a creep.
The clip goes on featuring other people in various situations: a young man despairing over his student loan who’s convinced he’ll never move out of his parents’ house, a young man who has just got ghosted before a date and believes he’ll end up alone, and a mother of whom people say she’s too young to raise her baby girl.
The end of the video sees the protagonists singing “All I ask is that you let me feel my way” and the lines “No one is happy all the time. And that’s OK” flashing across the screen. Finally, the Real Meals, which include meals like the Pissed Meal, Salty Meal, Blue Meal, YAAAS Meal, and DGAF Meal, are showcased.
These boxed meals, which feature the Whopper meal or a Whopper, fries, and a drink, and are available at a handful of locations in Austin, Seattle, Miami, Los Angeles, and New York City, are considered a clear shot at McDonald’s iconic Happy Meals.