Martini has launched a new ad, encouraging people to spend quality time with their dear ones.
“At MARTINI, we believe in the power and importance of time spent face-to-face with the people you are closest to. That’s the beauty and joy of an afternoon Aperitivo – time to get closer to the people who matter. This is what we call MARTINI TIME,” the brand of Italian vermouth said upon releasing the commercial, that carries the tagline “Let’s Make Time. Martini Time”.
The 40-second spot features several pairs and groups of friends as they catch up over a glass of Martini. They are seen smiling as they meet, touching softly their hands or shoulders, hugging each other and sharing stories by looking into each other’s eyes. “Friends don’t need to say anything To say everything. Let’s make time. Martini Time” onscreen lines read throughout the ad.
The soundtrack music is the 2018 single “Time” by California-based singer-songwriter Angelo De Augustine, from his 2019 album “Tomb”. Besides the studio version, there is also a live-in-studio version of this song featuring Sufjan Stevens at a grand piano.