Target has released a new ad to promote Auden, one of its three new in-house brands, which offers size-inclusive lingerie – more precisely simple, classic bras and bralettes that are functional and comfortable in sizes 32AA to 46G, all for under $22.
The commercial, entitled “There’s No Body Like You,” features several women of different shapes and sizes rocking Auden bras and bralettes. “I know how I want to feel,” one of the ladies says at the beginning of the video, which then includes answers from more of them. Thus, viewers get to find out that these women want to feel “comfortable, supported, whatever my size, without having to splurge”. “I deserve a bra that fits my body,” another woman says in voiceover before all of them are seen talking to the camera and stating that “There’s no body like me”.
The soundtrack music is the 2018 single “This Body” by pop singer/songwriter BAUM, which is a celebration of femininity in all forms. The track is included on her debut EP, “Ungodly”.
The other two new in-house brands recently introduced by Target are Stars Above, a lounge and pajama brand that starts as low as $12.99, and Colsie, an activewear brand that offers leggings, sports bras, sweatpants and more in soft neutrals, blacks, and greys, and sizes that range from an XS up to a 3X.