McDonald’s Canada advertises its McCafé Mobile Order and Pay service in a new commercial.
The 15-second spot features a father waiting in a McDonald’s parking lot and having his coffee brought right to his car by a McCafé employee. In the meantime, his two little daughters are singing in the back seat the song “Dance All Night” by Pirate. The voiceover informs that now, with the My McD’s App, you can order on your phone, have your coffee brought right to your car, and collect the rewards you love, adding the tagline “It’s an easier way to McCafé”.
The process of ordering through the McDonald’s App is easy. There are three steps that need to be followed. First, you have to pick out your favorite McDonald’s items a la carte or make a meal, or choose from available deals using the “Add Deal to Mobile Order” button. After you pay, using any major payment card, you can check in at any participating McDonald’s restaurant to pick up your meal however you want – you can either have your food brought to you Curbside, avoid the line Inside the Restaurant or grab it in the Drive Thru.
In another recent commercial, McDonald’s Canada promoted its McCafé Mobile Rewards, highlighting that when you buy 7 hot McCafé beverages, you can get the 8th medium free.
In order to use the McCafé Mobile Rewards feature, you must first download and register the My McD’s App and scan your McCafé Mobile Rewards card in the Mobile Offers section of the app when you order a hot beverage. Once you’ve earned 7 mobile stickers, you’ll receive a free medium hot beverage of your choice. To redeem, scan your “Free medium hot beverage” offer found in the Mobile Offers section of the My McD’s app. The McCafé Mobile Rewards can be redeemed at the front counter, kiosk, drive-thru and even when you order ahead on Mobile Ordering.
The free hot medium beverage you can get is Premium Roast Brewed Coffee, Latte, Americano, Deluxe Hot Chocolate, Tea, Cappuccino and Mocha.