Kohl’s has released a new commercial, promoting its Rewards Program.
Titled “Reward The Everyday,” the spot features several women who show busy who’s boss. Some of them are mothers who face unexpected situations every moment of their day, others are women working in various fields, such as medical and corporate, others are athletes. What they all have in common is they are all Kohl’s customers and are rocking outfits that help them feel good throughout the day.
“Easy, that’s an understanding. You just never stop going. But you know how to beat busy. Show busy who’s boss. That’s why at Kohl’s we give to the go, we respect the routine, and we reward the everyday. Every single day,” the voiceover says on the 30-second ad, which is scored by the 2017 single “Get Dat” by Rayelle, a song also used as theme by Samsung earlier this year in its Galaxy S10 ad.
Kohl’s Rewards Program lets members earn 1 point for every dollar spent every day, on every purchase. On the first of every month, they will get a $5 reward for every 100 points earned and, subsequently, they will have 30 days to redeem their rewards on anything in store, online or with the Kohl’s App, with no brand exclusions. Program members will also get a special birthday gift, if they choose to reveal their birthday, and access to special bonus point events, where they can earn rewards even faster.