Peloton presents, in one of its latest ads, Olivia Amato, a cycling instructor.
The 20-second spot, set to the rhythms of a catchy, empowering song that says “I am powerful,” features Olivia on a Peloton bike, cheering on her class and smiling at the end, as her names flashes across the screen.
Peloton informs that Olivia was born and raised in New York and grew up playing and excelling at team sports, including lacrosse, field hockey, cheerleading and track. “Olivia brings a we-first, cheerleader approach to every Tread and cycling class, inspiring you to leave walking taller and feeling stronger,” the brand also states.
The brand has also presented its other instructors, as well, in previous ads, including London-based bike instructors Leanne Hainsby and Ben Alldis, tread instructors Jess Sims, Becs Gentry, Chase Tucker, Selena Samuela, and Oliver Lee, and yoga instructors Anna Greenberg and Aditi Shah, to name a few.
Described as “a private indoor cycling studio in your home,” Peloton Bike is the only exercise bike streaming indoor cycling classes to your home live and on-demand. Designed to bring you “the most convenient and immersive indoor cycling experience,” Peloton provides 24-hour access to 14 daily live studio cycling classes from the brand’s NYC studio, which are available to your entire household. Top NYC instructors give users who join the classes real-time metrics and encouragement.
At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.