Puma has launched a new campaign for its new “CELL Endura” sneakers, which were originally relesed back in 1998, featuring HyunA.
The 26-year-old South Korean singer, dancer, songwriter and model (born Kim Hyun-ah and better known by the mononym Hyuna) stars in the campaign film, rocking a series of stylish sweats paired with “CELL Endura” shoes.
The new “CELL Endura” sneakers are available online and in stores starting on January 18. Priced at $130, they are now sold out on the sportswear brand’s website.
The CELL Endura was PUMA’s pinnacle model in the CELL range. With distinctive eyelets, a chunky silhouette, and its green CELL Technology, the CELL Endura has stayed true to its OG glory, updated purely with new materials and new production techniques, according to the brand, which also informs that, while the original CELL Endura was hand-stitched, this version has evolved with the times and features digital stitching, a breathable mesh upper with suede overlays, PU coated leather overlays, an EVA midsole and rubber outsole.