Virgin Holidays has released a new ad, promoting its Holidays Sale event, now on until 31st January 2019.
The spot, which includes footage from an advert released earlier this year, in September, and titled “The World Is Your Playground,” features fantastic and surreal elements juxtaposed with real places, such as a man riding a vintage muscle car down the Big Sur as if it were a skateboard, children swinging in mid-air, above the clouds, with the Disney castle and fireworks in the background, and a couple riding carousel horses above the sea, near an exotic beach.
“The Virgin Holiday Sale is now on. So you and your family could play more and spend less,” the voiceover says on the 20-ad, which also informs that the offer is available until 31st of January.
The soundtrack music is Andy Williams’ version of the popular song “When You’re Smiling,” written in 1928 by Larry Shay, Mark Fisher and Joe Goodwin. His recording is included on his 1963 album “Days of Wine and Roses and Other TV Requests”. The song has also been recorded by Seger Ellis in 1928, Louis Armstrong, in 1929, Ted Wallace & His Campus Boys, in 1930, Dean Martin, in 1952, Ella Fitzgerald, in 1958, Michael Bublé, in 2001, Rufus Wainwright, in 2007, and more.
“The World Is Your Playground” TV advert premiered during “The X Factor” on ITV on Saturday, 15 September 2018, simultaneously with an ad promoting Virgin Atlantic, titled “Depart the Everyday”.
Virgin Holidays now gives you the chance to treat yourself or take your special someone on a variety of holidays, from destinations like Florida, USA & Canada, Caribbean and Tropical Beaches, to multi-destination holidays, that include off-the-peg combinations like Dubai & Maldives, Havana & Varadero, New York & Orlando, to Stay and Cruise holidays, that merge everything that rocks about a cruise with a fun-filled stay in an extraordinary place.