Peloton has released a new commercial, aimed at highlighting that, no matter what you do or where you are, Peloton delivers your next challenge to your home daily with live studio cycling classes.
The 45-second spot, titled “Get After It,” features several Peloton users who woke up at 6.30 in the morning for their live studio cycling class. “This ride has no resolution. There’s no finish line. No end goal. No award ceremony. So ask yourself: How far will you go with nothing holding you back?” the voiceover asks, saying, at the end of the commercial, the brand’s name.
The soundtrack music is the 2009 single “On to the Next One” by American hip hop recording artist Jay-Z, from his twelfth studio album, “The Blueprint 3”. The track, which features additional rap vocals and music production from producer and rapper Swizz Beatz, was also part of the soundtrack of NBA 2K13, which was selected by Jay-Z.
Described as “a private indoor cycling studio in your home,” Peloton Bike is the only exercise bike streaming indoor cycling classes to your home live and on-demand. Designed to bring you “the most convenient and immersive indoor cycling experience,” Peloton provides 24-hour access to 14 daily live studio cycling classes from the brand’s NYC studio, which are available to your entire household. Top NYC instructors give users who join the classes real-time metrics and encouragement.
At the brand’s website, you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.