Bose showcases its first ever audio sunglasses, Bose Frames, which feature built-in Bose speakers for an immersive audio experience unlike any other.
The 50-second spot features a man and a woman rocking two models from the brand’s debut collection, namely Bose Frames Alto and Bose Frames Rondo. Out and about in the city, they aim to illustrate the idea of rich & immersive audio that these sunglasses offer thanks to the incorporated technology, which allows you to listen to music and take calls.
Released with the tagline “Sunglasses. With a soundtrack,” the ad features the 2018 single “Shades” by the American electronic music duo The Knocks (consisting of Ben “B-Roc” Ruttner and James “JPatt” Patterson), from their second studio album, “New York Narcotic”.
The Bose Frames collection includes thus two classic silhouettes: Bose Frames Alto, with classic angular shape and commanding lenses, and Bose Frames Rondo, which are classic, yet distinct with rounded lenses and a slightly smaller fit. Both styles are priced at $199.95.
Those willing to experience this revolutionary experience first-hand can visit a Bose store and even take a pair home and try them for 30 days.
Bose Frames will be available in stores in January, 2019.