Beats by Dre advertises its Beats Studio3 Wireless Headphones in a new commercial, featuring Post Malone and Swae Lee performing their track “Sunflower,” from the “Spider-Man: Into the Spider-Verse” Original Motion Picture Soundtrack.
The 30-second spot shows Post Malone (Austin Richard Post by his real name), the rapper with tattoos on his face, and Swae Lee (Khalif Brown by his real name), the rapper with threads in the recording studio, working on composing the song and performing it, with the Beats Studio3 Wireless Headphones by their side.
“Music the way the artist intended” an onscreen line reads at the end of the spot.
According to the brand, Beats Studio3 Wireless “delivers premium sound through real-time audio calibration while blocking external noise with Pure Adaptive Noise Canceling (Pure ANC).” These headphones have also been advertised in several other commercials, featuring the New England Patriots quarterback Tom Brady, and the 28-year-old French freestyle skier Kevin Rolland.
Beats has also enlisted LeBron James to advertise its Powerbeats3 Wireless earphones. The NBA star appears in a spot titled “The Game Will Never Sound The Same,” which shows him getting ready in the locker room to go out on the field to STAPLES Center and make his debut in purple and gold (the colors of his new team, Los Angeles Lakers), wearing the Powerbeats3 Wireless.