Jeep revealed, today, November 28, the 2020 Jeep Gladiator truck at LA Auto Show and released a series of new ads to showcase it.
One of them, titled “Legends,” aims to highlight that, with a Jeep brand SUV, you can believe in legends and drive one. Opening with black and white footage of old Jeep vehicles (Jeep has a history of more than 75 years), the commercial goes on featuring shots of a variety of people and places, as well as the Jeep’s lineup, including the 2020 Jeep Gladiator.
“The legends we know are old, well long stories for a time we can only imagine. About places, faded with time. (…) But the past is the past. Who’s writing the new legends? The stories that will live on beyond the horizon we see, about heroes and hope, the free and the fearless. We need new epic plots that will become stuff of legends. Tales of old who’ve had their run. Now it’s your turn,” the voiceover says on the 60-second spot, which ends with five Jeep SUVs driving down a highway through the desert and with the onscreen line “You can believe in legends and drive one”.
The soundtrack music is the 2017 hit single “Legendary” by Cleveland blues rock band Welshly Arms, which has also been used as the official theme song for WWE’s 2017 TLC pay-per-view, for the national TV and radio campaign for the Cleveland Indians, in a promo for the Netflix series Sense8, and as one of the ending songs in the movie Den of Thieves.
According to new Head of Jeep Brand North America Tim Kuniskis, the 2020 Jeep Gladiator midsize pickup is designed to deliver the best aspects of a pickup plus the capability of the Jeep Wrangler SUV. It has a 7,650-pound towing capacity and can negotiate every foot of the brutal Rubicon Trail that has tested Jeeps for decades. Measuring 281 inches, the Gladiator is the longest vehicle in Jeep’s lineup. With a 19.4-in. wheelbase 19.4, it has room for a five-foot bed.
The Gladiator will be available only as a four-door crew cab, with a removable roof and doors, and a folding windshield for open-air driving. Standard features will include a 285-horsepower 3.6-liter V6 and six-speed manual transmission. An eight-speed automatic transmission is optional. All Gladiators will initially have four-wheel drive.
The LA Auto Show has also been the setting for the world premiere of other vehicles, including the convertible version of bestselling Bentley Continental GT, the 2020 Porsche 911 Carrera S and 4S, the new Mercedes-Benz AMG GT sports car and the limited edition, track-ready offshoot AMG GT R PRO, and others.