Argos encourages you to #FoolproofYourChristmas in its Christmas advert.
The spot, from creative agency The Partnership London, introduces the Christmas Fool, a Gremlin-type creature that causes chaos in several homes by breaking fairy lights, damaging the Christmas tree and gift boxes, hiding the sellotape, stealing an instructions manual, turning snowflakes into drizzle and more.
Set to the tune of “Dance of the Sugar Plum Fairy”, the third movement in The Nutcracker pas de deux, by Tchaikovsky, the advert concludes with a twist: the Christmas Fool is thrown against the wall, before ruining a party, by a delivery man who brings the party host woman the products she had ordered online. “Foolproof your Christmas. With same-day delivery or collect in store at Sainsbury’s. With Argos you’re good to go,” the voiceover says.
The retailer invites you to find all your Christmas gifts, decorations and more at Argos, highlighting that it will get them to you quick, thanks to same day delivery and “super speedy” in-store collection. It also provides a series of top trending Christmas gifts, at prices to suit every budget, gifts for kids, big kids, men, women, family members, gamers, and techies. Those looking for a gift that’s truly unforgettable can choose from the range of experience days, which include driving experiences, spa breaks, relaxing retreats, pamper sessions, decadent 3 course dining, wine tasting, chocolate making, stadium tours, and more.