Levi’s has released a new commercial to introduce the Fresh Leaves collection, designed in collaboration with Justin Timberlake.
The spot features the pop singer and several other models rocking pieces from the Fresh Leaves collection, which – according to the brand – “derives from the concept of Justin making his own mark, putting a new spin on timeless pieces to leave behind for the next generation”.
The staples of Levi’s core offering – the trucker jacket, the shearling coat, the perfect 501 jean, the flannel – have all been rethought by Timberlake and given an original take. Wool-lined hoodies and check and camo prints are also showcased in the ad, which is set to a catchy tune.
However, this is not the first time the former Backstreet Boys member made his own mark on a Levi’s piece. Last year, he customized a one-off trucker jacket that has become his “good luck jacket”.
Justin Timberlake x Levi’s Fresh Leaves collection goes on sale on Nordstrom.com on October 4.