The brand of ultra-premium vodka from France Grey Goose highlights, in a new commercial released with the tagline “Made to Celebrate” that Grey Goose is for moments big, small and everything in between.
There are lots of nows. Each happening in the blink of an eye. Now is made to celebrate,” the voiceover says on the 30-second spot, which features groups of friends drinking Goose Vodka in various places and on different occasions, from a late lunch at a restaurant situated on a rooftop, to a rooftop party, at night, where the eyes of a man and a woman meet and greet each other raising a glass og Goose Vodka, as well.
The soundtrack music is the 2018 single “No Place” by the Australian alternative dance group RÜFÜS DU SOL, from their third studio album, “Solace,” which was released earlier this month, on October 19.
Created in the 1990s by Sidney Frank, who sold it in 2004 to Bacardi, Grey Goose, marketing itself as “the world’s best tasting vodka,” after being named as such in 1998 by the Beverage Testing Institute, is made – according to the brand, with “single-origin French ingredients, traceable from field to bottle for a naturally rich and full-bodied taste”.