Subways showcases its new Chipotle Cheesesteak in a series of ads that also encourage viewers to take a break from the burger.
One of them features a clown in a pool putting aside his drink from Subway when a waiter brings him over the chain’s new Chipotle Cheesesteak. “We could all use a break from the burger. Try something different.” onscreen lines read before the new menu addition, which will be available at participating restaurants for a limited time only, is showcased.
The commercial, set to a cover of “No Limits” by Scottish art punk band Country Teasers, ends with the tagline “Make It What You Want” flashing across the screen.
This is not the first time the sandwich restaurant chain encourages people to “take a break from the burger”. A recent commercial targeted McDonald’s as the place where people (can) eat “burger after burger after burger” and be left feeling “a little… Meh”. Subway has also released the #SubTheBurger hashtag, but there have been voices that criticized the approach, saying that Subway also offers meat and vegetables on bread and that the quality of their products is not much higher.
Subway’s “make it what you want” campaign, which marks the first work from new agency Dentsu Aegis Network, kicked off earlier this year, in February, and debuted with a spot featuring large text cueing viewers to “make it big,” “make it epic” and so on, while on screen people are seen doing various things, like performing in a band from the back of moving truck and more. “In life and in food, don’t take what you are given,” text also reads.