River Island advertises its new Autumn/Winter 2018 collection, which marks the part two of Labels Are For Clothes movement, in a new spot.
The fashion brand has teamed up once again with anti-bullying charity Ditch the Label to create a limited edition range of empowerment tees and sweatshirta aimed at spreading positive vibes and the idea that “Labels are for clothes, not people”.
The spot features New York art student and plus-model Lulu Bonfils, wheelchair basketball pro Jordan Luce, 19-year-old performing arts student and part-time model with Down Syndrome Kathleen Humberstone, Syndrome Down beakdancer Harry, New York-based entrepreneur and model Leomie Anderson, and Austrian model Julian Schneyder, encourages people to “embrace curves” and who they really are.
The soundtrack music is the 2017 single “Swipe It Off” by Leo Justi & Brazzabelle feat. Zanillya.
The London-headquartered high street fashion brand, which celebrates this year its 30th anniversary, released part one of “Labels Are For Clothes” campaign when launching its Spring/Summer 2018 collection. A diverse cast, including Danish model Zakaria Khiare, model and social media star Charlie Barker and her girlfriend, Arabella Latham, Austrian model Nadine Leopold, social media influencer Chris “Hot Dog” Bunn, androgynous Ukrainian male model Stav Strashko, French model David Agbodji, Swedish model Sabina Karlsson, and Brazilian model Daniela Braga, were brought together to help deliver a positive message, of rejecting the idea of labelling.