Louis Vuitton advertises the new edition of the women’s Les Parfums Louis Vuitton collection, called Attrape-Rêves (“Dream Catcher”), in a new commercial, starring Emma Stone.
The spot, directed by Sam Mendes (whose portfolio includes critically acclaimed films like American Beauty and Skyfall), features the award-winning actress, who is the face of the brand’s perfume line, as she portrays different characters at various Los Angeles locations, with the camera filming her back in an attempt of capturing the idea of her as a dream catcher. She is seen driving a vintage convertible along a coast, strolling on the beach, walking down a hill, stepping into a hallway and tripping across a grand stage, wearing a sparkling black dress.
The soundtrack music is Beyonce’s 2013 single “XO”, from her fifth studio album, “Beyoncé”.
Attrape-Rêves, the ninth women’s scent in Louis Vuitton’s Les Parfums line, features notes of African cacao, peony flowers, patchouli, bergamot, ginger and lichi.
This is not the first ad campaign that Emma Stone fronts for the French luxury label. Earlier this year, in March, she embodied “The Spirit of Travel” in a campaign shot by photographer Craig McDean, in the desert, where she rocked floral print dresses and several bags including the Capucines PM, the Bumbag, and more.