GoPro showcases HERO7 Black, the most advanced GoPro ever, in a new ad, informing that “Shaky video is dead”.
The spot gives viewers an overview on the new GoPro’s most important features in comparison with the previous GoPro, listing the HyperSmooth stabilization, which is “the best in-camera stabilization ever” and enables you to get insanely smooth, gimbal‑like video – without the gimbal, TimeWarp, which enables you to capture mesmerizing, stabilized time lapse video as you move through a scene, the possibility to stream amazing moments as they happen with live streaming and the GoPro app, the possibility to capture moments in super slo-mo, the new SuperPhoto mode that delivers the best, most brilliant images automatically, and more.
The ad also informs that the GoPro Hero7 Black is waterproof, “it can take a beating” and “goes where you won’t” and “where you can’t”, while on screen footage shot on the HERO7 Black, that features an explosion, a surfer, the wheel of an ATV as it is driven off-road, a space rocket, and a herd of elephants as they walk above the GoPro, is shown. Moreover, if your hands are busy, you can voice control it by simply asking GoPro to take a photo or stop recording, for instance. In addition, you won’t have to worry about your shots anymore because HERO7 moves everything to your phone and straight to your story.
The song playing in the background is “Time To Dance (SebastiAn Remix)” by French electro-rock duo The Shoes, included on their 2012 album “Time to Dance”.