Foot Locker has released a new instalment in the Nike “Discover Your Air” campaign, featuring a taxi that only takes people to a Foot Locker store.
The spot follows a cab driver reporting live from the streets of New York City and taking passengers in his Mo Flow ’90 cab straight to Foot Locker. Set to the 1994 single “Mass Appeal” by the American hip hop group Gang Starr, from their fourth album, “Hard to Earn,” the ad showcases the Nike Air Frequency pack, consisting of Air Max Plus, Air Max 97 and Air Max 95 models and the release date, September 14.
The “Discover Your Air” campaign, launched on August 23rd to advertise the new Nike Air Origins and Nike Air Frequency collections, both of which include Air Max Plus, Air Max 97 and Air Max 95 models, also stars Playboi Carti and Jayson Tatum. The rapper and the Boston Celtics small forward appear in two different ads which show them unearthing a Foot Locker time capsule filled with some of the most beloved items from the 90’s, including the pairs of the new shoes. After opening the iconic Nike shoe box, Carti and Tatum are transported to a ’90s world.
Nike Air Origins and Nike Air Frequency are available for purchase across all Foot Locker stores including, Foot Locker, Footaction and Champs Sports, as well as Eastbay.com. The Air Max 95 and Air Max Plus 97 retail for $170 each, while the Air Max Plus is priced at $160.