DFS, the UK’s biggest sofa manufacturer and retailer, brings you the cosy season in a new advert, promoting this year’s Autumn/Winter collection of sofas.
The 30-second spot, using the iconic, hand-crafted Aardman characters which first broke with DFS’ Christmas delivery ad in November 2016, follows a red cat as she watches through the windows her neighbors before going back home, at her owner, and snuggling up on the couch, near her. The ad, scored by English rock band Obi’s 2002 single “Somewhere Nicer,” from the their “The Magic Land of Radio” album, informs that, at DFS, the Autumn/Winter Collection sofas are hand made to order and guaranteed to be delivered before Christmas “so everyone can cozy up”.
DFS has more than 100 stores across the UK, Ireland and Holland, and offers a wide range of sofas handmade to order, allowing customers to buy fabric sofas, leather sofas, corner sofas, recliner sofas, and more with 4 years interest-free credit (0% APR) and a 15-year guarantee. In addition, it also offers a selection of brands that are exclusively at DFS, such as French Connection, HouseBeautiful, Country Living, Sofa Workshop, and more. The retailer now gives its customers the chance to save up to £350 on recliners when they buy two or more products as part of the Spend and Save offer, which expires at Midnight on Monday 22nd October. Additional information on the offer is available at DFS’ website.
DFS, which has been sofas for more than 45 years, has also put together a sofa buying guide in the attempt of helping families get comfortable on a new sofa. In 2017, the retailer teamed up with the British Heart Foundation to support their fight against coronary heart disease and encouraged people to donate their old sofas, highlighting that the money raised will then be used to fund the organization’s work. In 2016, as the official homeware partner for Team GB at the Rio 2016 Olympic Games, it created a limited edition Britannia range of sofas for the headquarters of Team GB in Rio de Janeiro and released an advert celebrating the “Great Brits”.