Bose highlights, in a new ad, that its QuietComfort 35 II wireless noise-canceling headphones now have Amazon’s Alexa voice assistant integrated.
The spot features a woman on a bus, on her way to work, asking Alexa to play morning music on her Bose headphones. As she watches out the window, she witnesses a variety of things that other commuters on the bus miss – since they have their eyes glued to their cellphones. Thus, she sees a parade balloon floating through an alleyway, a man getting out of a flat and trying to catch a chicken on the run, and a stuntman crashing through crates of bananas on his motorcycle for a movie scene that’s being filmed. This last scene reminds her she should add bananas to her shopping list, but instead of doing it herself, she takes advantage of the new feature of her Bose headphones and asks Alexa to do it.
The soundtrack music is the 2018 single “Walkin’ Through” by Canadian singer-songwriter Emilie Mover, included on her sixth studio album, “Night Owl”.
Support for Amazon Alexa is not he only benefit the firmware update brings, according to Bose. The company also informed that a number of bugs have been fixed, including a security-related update that could let Android phones connect to Bluetooth without the user initiating the connection. Other fixed issues include better stability for Bose multi-point, which lets the headphones connect to two different devices simultaneously, and an issue that would cause voice prompts to play multiple times.
The audio brand has recently teamed up with Green Bay Packers quarterback Aaron Rodgers to promote the QuietComfort 35 headphones. He stars in a commercial that features him warming up with some Packers teammates on a stadium from Chicago, apparently, as there are Bears signs hanging around and Bears fans in the stands. As he puts on the noise-canceling headphones, the people around him start disappearing – the Bears fans, the rivals, the referees and the camera crew, allowing him to “focus on what matters”.