Apple has released a new ad to showcase its Watch Series 4, which – according to the brand – has been inspiring people everywhere to be more active, healthy, and connected.
The 60-second spot features a host of characters from countries around the world, of different ages, races, and backgrounds, using the Apple Watch in their everyday life, while doing their job, pursuing their passion, doing their workout routine, or just having fun with family and friends.
Set to The Avalanches Remix of “The Hokey Pokey” by Ray Anthony and His Orchestra, the commercial takes viewers through a journey across the globe, giving them glimpses into the lives of Apple Watch wearers. A young Asian woman wearing the Apple watch during a karate training, a guy from Brazil dancing in the streets, at night, in front of several people, a ballerina with a caliper practising among other ballerinas, a woman is performing a stunt by standing on a horse, a crew of swimmers are among the protagonists of the ad, which showcases some of the device’s key features including the water-resistance, new pace alerts, new cadence metric, rolling miles, the possibility to create your own custom workout face by adding complications like Music, Heart Rate and more, the possibility to stream music and podcasts, to make and receive calls and texts, and more.
According to the tech giant, Apple Watch Series 4 is “like a trainer that understands the ways you work out – from running to yoga to swimming – and puts every metric you need right on your wrist.” For most popular workouts, Apple Watch senses when you’re moving and alerts you to start the Workout app, which now includes also yoga and hiking and works every way you want to exercise. Users can set individual goals, measure their calorie burn, and track their progress over time in the Activity app on their iPhone.
The Apple Watch Series 4 is available in GPS and GPS + Cellular options, with two different case materials (Aluminium and Stainless Steel, respectively) and two different band types (Sport and Stainless Steel, respectively). The range of band colors includes pink, silver, gold, white, and black. Prices start from $399.