National Australia Bank has released a new ad, introducing this year’s Mini Legends.
The spot, created by Clemeger BBDO, features miniatures versions of AFL stars Richmond’s Trent Cotchin, Essendon’s Dyson Heppell, North Melbourne’s Ben Brown and Brisbane’s Charlie Cameron taking on the field. Thanks to the special effects used, they seem to play out some of the greatest moments of the season while interacting with some of the biggest names in the game.
The Mini Legends campaign rolls out on TV, print, digital, and social media.
Since 2006, NAB has shown its support for the next generation of AFL players by supporting thousands of young kids across Australia to learn and develop fundamental football skills, promoting a healthy lifestyle for them and ensuring the ‘footy champions of tomorrow’ can realise their potential.
NAB also helps youngsters through the NAB AFL Rising Stars program, which is “a talent identification and development pathway that operates from the grassroots through elite level”.