John Frieda showcases, in a new ad running in the UK, its Frizz Ease Dream Curls range, expertly designed to turn frizzy, curly hair into dream curls.
The 20-second spot features several young women with curly hair introducing the brand’s new collection of products for frizzy hair. “So we didn’t win the hair lottery or did we?” one of them asks. “We know curls can take work. So to master them, we use Dream Curls from John Frieda. Because let’s face it. When we nail it, we nail it.” the other two say.
The Dream Curls range includes the Dream Curls Shampoo and the Deep Conditioner, designed for improved manageability, softness and shine, which gives dry curly hair a surge of moisture, the Curl Reviver Mousse, designed for touchable, natural-looking curls, the Daily Styling Spray, designed to help restore elasticity and boost natural curl patterns, and others.