Boohoo.com highlights that “Nothing looks better than when you #DoYourThing” in its latest ad.
The spot features several models of different sizes and shapes rocking pieces from the AW18 collection, which includes a piping cup detail crop tops, a metallic bandeau crop top, a sequin panel oversized T-shirt dress, a premium metallic fringe knit cardigan, a contrast trim split side T-shirt dress, a sequin snake print bandeau, fishnet cycling shorts, metallic cycling shorts, strap bumbags, co-ord sets, bodysuits, and more.
The soundtrack music is “You Don’t Wanna Play With Us” by TheUnder & Robyn The Bank.
Founded in 2006, Boohoo became a global brand that always brings something new every week, with over 100 new products dropping on a daily basis. Its first ad aired in 2011 and the next year it went international, launching in Australia and the US. 2014 marked the company’s float on the stock market and the launch of boohooPLUS, followed, in 2015, by the launch of the mobile app. BoohooFIT, boohooKIDS, boohooPremium, boohooBeauty, Nasty Gal and PrettyLittleThing joined the brand’s portfoglio in the past years, as well.