“A bad day on the road still beats a good one off it”, this is the idea behind one of the latest Progressive commercials, which highlights that basic policies start at $75 a year.
The 30-second spot, titled “Avian Adventure,” features a motorcyclist speeding down a road and enjoying the view until a bevy comes into his face. If, initially, he is lucky enough to be avoided, a few moments later one of the birds lands right into his face, pinching his helmet and sticking its claws into his mouth. After getting rid of that bird, he faces a new, bigger challenge: an ostrich running toward him.
The commercial, scored by “It’s Such a Good Night (From “Breaking Bad”) by Heisenberg & The Albuquerque Kingpins, ends with the voiceover saying “A bad day on the road still beats a good one off it” and with an onscreen line informing that basic policies start at $75 a year.