“Sharks can have their week. We’ll stick to the streets.” this is the message conveyed by Dodge in its latest commercial, titled “Asphalt Party”.
The 30-second spot features several persons doing water sports in a parking lot, at the seaside, where access to public is denied because of he sharks. A man is using a skijet in an inflatable pool is asked by a Dodge driver who came with a surfboard if he can join him, another man is reading a book under an umbrella, some youngsters are playing volleyball near their cars, a girl seated on the asphalt is playing with little rocks, a guy is trying to so scubadiving in a small inflatable pool, two young women are sunbathing on towels, near their Dodge Challenger. Finally, a Dodge driver is seen drifting in the parking lot, near the sign that informs people about the sharks related danger.
The commercial, set to the rythms of a catchy summer song, ends with the voiceover saying “It’s a good week to stick to the streets” and with the tagline “Domestic. Not domesticated.” flashing across the screen.
A few days ago, the automaker unveiled its 2019 Dodge Challenger R/T Scat Pack 1320 during the Dodge Mile-High NHRA Nationals Powered by Mopar, which took place between July 20 and 22 at Bandimere Speedway in Denver. Named for the quarter-mile distance (1,320 feet) and described as a “drag-oriented, street-legal muscle car designed with the grassroots drag racer in mind, the car features the Angry Bee, a new interpretation of the legendary Dodge Super Bee logo, on front fenders, illuminated Air Catcher headlamps, instrument panel and startup splash screen in the gauge cluster.