After its World Cup marketing campaign, titled “Who Stole the Cup?”, online betting operator bwin has launched a new advert, showing people where it all starts.
The spot opens with a young man in a casino celebrating his win and continues with him being transported back in time, to the moment he decided to go to the respective casino. Around him, the other players are also seen enjoying themselves, and one of them – an old lady – shouting with excitement in front of a machine. Eventually, when the man gets to the place where it all started, it turns out it all started while he was sitting on the toilet, using the bwin mobile app.
The song used in the ad is “Try Me” by the blues singer Esther Phillips, from her 1970 album, “Set Me Free.”
The “Who Stole the Cup?” campaign, launched ahead of this year’s Fifa World Cup tournament in Russia, featuring a Hollywood-style heist, served as a follow-up to the operator’s 2017 promotion “The Race.” The advert, shot in a cinematic style under the direction of Pedro Martin-Calero, stars football players Diego Maradona, Cafu, Vicente del Bosque, and Stefan Effenburg plotting to steal the World Cup trophy.
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