Canada’s largest telecommunications company, Bell, advertises its Fibe TV service in a new spot, highlighting that it lets you download your recordings so you can enjoy them on any mobile device, no matter where you go, even without Wi-Fi.
Titled “Download & Go,” the 30-second ad features a mother preparing the luggage for her family’s trip to the seaside, where they will spend their holiday. As she goes through the essential things to pack, she also makes sure she has shows to keep everyone entertained on the way with Fibe TV, which allows her to download her recordings so she can enjoy them on any mobile device, no matter where she goes.
The woman and her children are then seen watching their favorite shows on the airplane, in the backseat of a taxi, and even on the beach, as Wi-Fi is not necessary to watch those shows.
The commercial, which is apparently scored by a cover version of Capital Cities’ “Safe and Sound”, concludes with the voiceover saying “Download & Go, just one more reason why Fibe TV is the best TV service”.