“You’ve waited all year for summer. Live it like you mean it.” this is the message conveyed in the latest Hollister commercial, showcasing the Carpe Now collection.
The 30-second ad stars a group of youngsters having fun on a sunny summer afternoon while rocking outfits from the new collection.
A fit-and-flare romper in red floral, made with soft woven fabric, adjustable shoulder straps, cinched V neckline, cutout in front and smocked panel in back, an off-the-shoulder top in white, made with smocked stretching fabric, featuring a crop hem, a ribbed one-piece swimsuit, made with stretch fabric and soft, ribbed texture are among the pieces included in the women’s range for summer. Pieces from men’s collection are showcases, as well, with comfortable T-shirts and shorts.
The soundtrack music is the 2018 song “Winnebago” by Gryffin feat. Quinn XCII and Daniel Wilson.
The brand invites people to join the Club Cali, whose members earn points on every purchase and receive rewards in cash once they collect a certain amount of points. More precisely, €1 equals 100 points and 12,500 points translates into a €5 reward. Members-only sales, exclusive invites, shipping offers, access to shop events and limited-edition styles before anyone else, and 2x the points during their entire birthday month are among the perks Cali Club members get to enjoy. Moreover, when you download the Hollister app, you will be given 1,000 points the first time you sign in.