Coca-Cola’s iconic “Share a Coke” campaing is back. The company has released a new commercial, aimed at highlighting that, this summer, the best kind of sharing is when you share a Coke made especially for your significant other.
Titled “Share a Coke with Love”, the 30-second spot features several young couples and friends sharing a personalized bottle of Coke with the partner’s name on it. An original song playing in the background comes to illustrate the bond a Coke helps them create and the special moments they experience together while also enjoying their favorite drink. The protagonists are, according to the musical composition, Kevin, who shares his jacket with the girl he walks home, Danny, who shares a Coke with Beth on a beach, in paradise, Robert, who’s seen in an amusement park with his girlfriend, sharing his dance moves and a spin, Victor, who shares a Coke with Emily in a night club, but she is more into another guy, and Kevin, a young guitar player who shares a song he wrote with his girlfriend over a video call, Nick, who shares a Coke with a 19-year-old DJ he likes, and others.
First launched in 2012 in Australia, the Share a Coke campaign also included, in the U.S., in 2016, more than 70 genre-spanning song lyrics on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. In 2017, the labels had named of popular cities and holiday destinations from around the world.