Old Navy promotes its denim range for the whole family in a new commercial, announcing that hundreds of styles are now up to 50% off for a limited time, with adults from $15 and kids from $10.
The 30-second ad, set in an amusement park, features a group of men, women and children wearing Old Navy jeans in different shades as they all come together for a choreographed dance to the rhythms of a remix of Thomas Rhett’s “Anthem.” The voiceover urges viewers to choose from 200+ washes for the family and informs that all jeans on sale up to 50% off. Prices for kids jeans start from $10 and for adults jeans start from $15. The offer is valid between 20th April and 1st May.
The spot, available in both English and Spanish, is only the latest in a series of spots promoting the new denim collection for the entire family, which includes Rockstar 24/7 for women, Built-in Flex for men, Ballerina for girls and Karate for boys.
The retailer has been also promoting dresses for women and girls, including the new Tiered Cami Dress, the Power Jean, aka “the perfect straight”, the Relaxed Slim for men, as well as the full range of #sizeYES denim, which includes sizes from 00 to 30 and 12 lenghts.