Burberry has tapped British actor, musician and model Josh Whitehouse to front its new ad campaign for the Mr. Burberry Indigo fragrance.
Photographed by Alasdair McLellan, the artist, described as “a man of contrasts”, is refreshed and invigorated by an impromptu escape from the city, at Botany Bay in Kent. The location has been used as a backdrop for multiple film shoots and music videos over the last 12 months. The soundtrack music is “Blue Jeans” by English alternative rock band Blur, from their second studio album, “Modern Life is Rubbish”, released in May 1993.
Whitehouse became the new face of Burberry’s Mr. Burberry fragrance in 2016, when he starred in a campaign film directed by the Oscar-winning director Steve McQueen. Cara Delevinge and British actor Matt Smith have also worked with Alasdair McLellan for the label’s Holiday 2017 campaign film. Iconic supermodels Kate Moss and Naomi Campbell, as well as Jourdan Dunn, Suki Waterhouse, Malaika Firth, George Barnett, George Le Page, Kris Wu, and others have also starred in campaigns for Burberry.
Created by master perfumer Francis Kurkdjian, Mr. Burberry Indigo features zesty and herbal top notes of lemon oil, blackcurrant and rosemary, green violet leaf, driftwood and spearmint, which are layered over a warm and earthy base of amber, white oak moss and musk.
Available as a 30, 50, and 150 ml Eau de Toilette, and soon as a 100ml as well, Mr. Burberry Indigo, whose bottle design represents the legendary Burberrynavy blue trench coat, is priced at $56, $69, and $117. The 100ml version, coming soon, according to the British brand, will cost $89.