UK’s biggest outdoor stores Go Outdoors has released a brand new TV advert for this summer, inspiring people to put their smartphones and tablets aside and spend more time outdoors with their furry friends.
The spot features Charlie, a dog who convinces his family, initially preoccupied with their electronic devices, to go outside. How? He starts singing Gary Barlow’s 2013 single “Let Me Go”. The following scenes show him singing in a special basket attached to the mother’s bike, running across a field, catching frisbees, go camping, stealing sausages from the plate, while the family are playing charades, and finally jumping into a lake for a bath, on a sunny day. “Go Outdoors. You can’t beat it,” the voiceover says at the end of the spot.
Go Outdoors is now giving people the chance to save an extra 20% off the discount price on selected brands, as part of the Big Brand Event, through 24th April.
The retailer also has WOW deals, valid until the same date, on a variety of products, from fleece, jackets, and shoes to sleeping bags, airbeds, tents, and more.
Viewers are also invited to share on social media their “pawsome” adventures with their furry friends for a chance to win “a fabulous Forest Holidays escape.” To participate, those interested must simply tag their photo using the hashtag #GOoutpaws on Twitter and Instagram or post it directly onto the Go Outdoors Facebook wall. The Forest Holidays escape will be in a two bedroom Silver Birch cabin, set in enchanting British woodland. There will also be weekly prizes, consisting in new waterless dog shampoo and Eco towels from Nilaqua.