The American car rental company Avis promotes its mobile app in a series of new ads, aimed at highlighting that this app provides customers in most locations more control of their experience with industry leading technology.
One of the spots features a young woman on a plane who decides to change the black Chevrolet Camaro she had rented from Avis with a red one, willing to match her scarf. In order to do that, she just uses the Avis app and selects a red Chevrolet Camaro convertible. However, seeing that it starts to rain, she goes for a Chevrolet Camaro Coupé.
“At Avis, you have control with the Avis app. Book. Choose. Choose again. Confirm. Unlock. Check in. Check out. With the tap of a finger,” the voiceover says on the 30-second ad, titled “Choose and Choose Again with the #AvisApp”.
The soundtrack music is a cover version of the popular song “Whatever Lola Wants”, written by Richard Adler and Jerry Ross for the 1955 musical play Damn Yankees.
Headquartered in Parsippany, New Jersey, Avis is, along with Zipcar, Budget Rent a Car and Budget Truck Rental, an unit of Avis Budget Group, a group which operates in North America, South America, India, Australia and New Zealand. Since the late 1970s, the brand has featured mainly General Motors (GM) vehicles such as Chevrolet and Cadillac, but today also rents popular non-GM brands including Ford and Toyota.