Amazon showcases, in a series of new ads, the All-New Echo, highlighting the various tasks Alexa can perform for you, like playing music, making calls, sending messages, providing information on a range of subjects and more.
One of the spots, running 15 seconds long, opens with a woman’s voice asking Alexa to start Sarah’s dance routine and continues with Sarah, a young girl, and her two siblings ready performing the dance routine, while Alexa is playing Outasight’s 2015 single “Boom” (taken from the musician’s second studio album, Big Trouble) and is controlling the disco ball lights in the room.
Other spots showcase the Echo Plus ($149.99), the Echo Spot ($129.99), and Echo Dot ($49.99), highlighting that Alexa can turn on the lamp, play your favorite music, control smart home cameras, order items, read a bedtime story, and more.
Unveiled in September 2017, the second generation Amazon Echo comes in six styles, including fabrics and wood veneers, with improved sound and a new, lower price, now at $99.99. Echo is also an expertly tuned speaker that can fill any room with immersive sound thanks to its 2.5” downward-firing woofer and 0.6” tweeter powered by Dolby, seven microphones, noise cancellation and beamforming technology, which enables it to hear you from across the room even while music is playing.
The All-New has received positive reviews over the years. The Wall Street Journal described it as “the smart-speaker sweet spot”, Gear Patrol named it “a no-brainer”, and CNBC “one of the most powerful Echo devices yet”.