Coach has launched its Wonderland Spring 2018 campaign, featuring South African-born Australian singer, songwriter, actor, and YouTube personality Troye Sivan.
The 22-year-old artist stars in a 60-second spot wearing Coach Spring/Summer 2018 ready-to-wear pieces for Wonderland magazine’s Spring 2018 covershoot. Styled by Sean Knight and photographed by Daria Kobayashi Ritch earlier this year, in Los Angeles, Sivan posed shirtless for one of the covers, with an accessory from Coach’s newest collection on his head. A dark tank top and pants, and a white t-shirt, black pants, and a gold belt formed other two outfits that he sported for other covers. On this occasion, he has also talked about his gay icons, his dream come true performance on SNL, and more.
The song used in the ad is Sivan’s lead single “My My My!”, from his upcoming second studio album. Sivan made his debut as a musical guest on Saturday Night Live on January 20, 2018, when he performed the song live for the first time. On 31 January 2018, he performed the song on The Ellen DeGeneres Show.