Women chasing their better-dressed doppelgangers throught the city, singing Blondie’s hit song “One Way or Another.” this is the plot of the latest commercial released by Macy’s, promoting the Spring Fashion Collection debut and encouraging women to find what makes them look and feel their best.
The spot, created by BBDO New York and filmed in Los Angeles, opens with a woman walking on a sidewalk followed by her dog and having a phone conversation until she sees her doppelganger, wearing a nice dress, leaving a restaurant. “One way or another, I’m gonna find you, I’m gonna get, get, get you..” she starts singing before embarking on a chase through the city to meet her. Just like her, other women start doing the same after noticing their nicely-dressed doppelgangers. Finally, it turns out they were all chasing down the very best version of themselves, not their clones.
Among the pieces showcased in the ad are the City Chic Trendy Plus Size Dramatic-Sleeve Top in tangerine, a Jill Jill Stuart Printed Ruffled-Sleeve Dress, featuring Allover print, crew neckline, and fit&flare silhouette, created for Macy’s, the Lauren Ralph Lauren Water-Repellent Trench Coat, featuring double-breasted silhouette, buttoned throat latch, long sleeves with buckled cuffs, and signature engraved metal buttons, the I.N.C. Striped Tiered-Sleeve Shirt, with a faux tie detail at waist, which was created for Macy’s and is the Statement Shirt featured on The It List, the I.N.C. Plus Size Striped Asymmetrical Shirtdress, also created for Macy’s, the DKNY Mesh High-Low Fit & Flare Dress in tourmaline, created for Macy’s, and many more.
All the pieces featured in the spot, including footwear and accessories, are available for purchase at Macy’s stores and online.