JD Williams showcases its Spring collection in a new advert, aimed at highlighting that “refreshing your wardrobe has never been simpler”.
The 30-second spot features three models (named Marina, Louise and Andrea) donning a variety of styles, from flirty floral to bright bursts of colour, which suit their size, shape and age, and help them stand out.
Among the shown pieces are the Bardot Dress, available in hot pink (£59), which has three-quarter sleeves, floral placement embroidery and frills at the cuffs, the Shirt Dress, available in black and white (£20), with classic styling details including a fold-down collar, button-down placket, a tie at the waist, and a split hemline, that make it a great wardrobe staple and a go-to piece as it can be worn with jeans and with bare legs in the summer, the Prom Dress, a key silhouette for JD Williams, the V-Neck Ruffle Jumpsuit featuring floral print, the One Shoulder Dress featuring floral print. Bras, including Pretty Secrets Ella 2 Pack Turquoise/Navy Lace Full Cup Wired Bras, shoes, and bags are also showcased.
The song used in the advert is the 2016 single “Good Time Good Life” by Banzai feat. Erin Bowman.