Pénelope Cruz Cruz stars in a new commercial for Lancôme, promoting the fragrance that expands the brand’s La Nuit Trésor collection, namely La Nuit Trésor à la Folie.
“What if love could always feel like a first day?”, the Spanish actress asks at the beginning of the 30-second spot, which also stars model Noah Mills as her love interest. The two have become the protagonists of a passionate love story that feels like a first day thanks to Lancôme’s new fragrance.
The song used in the commercial is the 2016 single “Ivory (Rework)” by Australian minimal soul band MOVEMENT.
Created by Cristophe Raynaud, Amandine Clerc-Marie and Honorine Blanc, La Nuit Trésor à la Folie features top notes of bergamot, pink pepper, red currant, and pear, heart notes of jasmine, Damask rose, peony and violet, and base notes of Bourbon vanilla, benzoin, patchouli, woody notes, tonka, nutmeg, and ambrozan. Available as a 30, 50 and 75 ml Eau de Parfum, La Nuit Trésor à la Folie is available for purchase for 57,50 €, 80,50 €, and 94,50 €, respectively.
Pénelope Cruz has been a Lancome brand ambassador for years, fronting several ad campaign over the time, including Trésor campaign, Lancome Advanced Genifique #LoveYourAge campaign, alongside Kate Winslet, Lupita Nyong’o and Lily Collins, and the campaign promoting the brand’s innovative Grandiôse mascara. Among the ambassadors of the French beauty brand also are Isabella Rosellini, Julia Roberts, and Taylor Hill.