Butterfinger urges people to “Own Every Messy Bit” of its candy bars in a new commercial.
Done by creative agency Dailey, the 15-second spot features several persons biting into Butterfingers, while the voiceover encourages them to own every messy bit of the “undeniably crispety, crunchety and peanut-buttery” candy bar. At the end of the spot, crumbs are seen scattered on the floor and the voiceover says the brand’s tagline, “Own Every Messy Bit”.
The song chosen for soundtrack is the 2014 single “G.D.F.R.” by American rappers Flo Rida and Sage the Gemini from Flo Rida’s 2015 EP My House, that also features vocals from Lookas.
Butterfinger is the only candy bar brand with the beloved combination of crispety, crunchety, peanut-buttery texture and taste. A Butterfinger candy bar is made of freshly roasted peanuts that are chopped and turned into a creamy peanut butter subsequently blended with a sugar candy. This unique substance is kneaded, rolled, cut and covered in a chocolate coating to create the crunchable, craveable, one-of a kind Butterfinger. The range of Butterfinger products also includes Butterfinger Fun Size candy bars, which are individually wrapped and packages in a multi-count bag, Butterfinger Bites, which are easy-to-eat, bite-sized pieces, and Butterfinger Peanut Butter Cups, which are also available in minis.