Pandora has released its UK Valentine’s ad, urging people to cherish their special moments with the one they love every day of the year and celebrate love every day.
Titled “You Know What To DO”, the spot features a young woman on Valentine’s Day who feels awckard seeing all her coworkers receiving all kind of surprises on this occasion, from heart-shaped red balloons, a gorgeous bunch of flowers, a huge stuffed teddy bear, to a ride in a carriage. “I’m not one for surprises, and Valentine’s Day… it can be so embarrassing. It certainly isn’t our thing. After all, it’s totally overrated, right?” – a female voiceover is heard saying as if she expressed the protagonist’s thoughts. In the meantime, she’s seen walking with her boyfriend, who came to take her from work, on a sidewalk and seeing another couple celebrating Valentine’s Day in a restaurant, with him getting on one knee and proposing. “Well, maybe I’m just not the romantic type. All I need is him.” – she’s also heard saying, while they are entering a coin operated laundromat. There, she gets an unexpected gift while looking for a coin in her bag. Her partner puts in her hand a Pandora gift box that holds a beautiful ring.
The advert, ending with the young couple dancing in the laundromat, is also an invitation for people to explore the brand’s Valentine’s Day 2018 collection, which includes a love lock ring (45 USD), love lock stud earrings (45 USD), sterling silver bangle bracelet (65 USD), Key to my Heart dangle charm (75 USD), large floating locket heart key (190 USD), 2x encased in love charm (65 USD), and more.