Ford UK encourages people, in a new advert, to take their next step in style with the new Ford EcoSport.
The 30-second spot showcases the SUV, which features a completely re-engineered exterior, and several persons as they step out of it to go somewhere: a man gets off the car to go to a building plot, a man wearing check pants goes to check the works status at the bistro he’s about to open soon. The feet of a bride, of a little girl going to an animal adoption center, and of a pregnant woman going to the hospital to give birth to her baby are also seen.
“Wherever your next step, take it with the new Ford EcoSport.” – the voiceover says at the end of the advert, which is soundtracked by the 1978 song “Pump It Up” by Elvis Costello & The Attractions, adding the tagline “Our Next Step in Small SUVs”.
The new Ford EcoSport features Intelligent All-Wheel Drive (AWD), which provides exceptional handling in changeable conditions, LED daytime running lights, a roomy interior which boasts four-way adjustable, heated seats and steering wheel, an 8” colour touchscreen, SYNC 3, which enables drivers to stay connected and control their phone, music and navigation system with intuitive voice commands, a 675-watt B&O PLAY sound system, safety features like anti-lock brakes, Electronic Stability Control, Traction Control and Tyre Pressure Monitoring System, as well as a range of advanced driver assistance systems.
The Ford EcoSport range includes Zetec (with a Recommended Promotional on the Road Price Range from £16,995), Titanium (with a Recommended Promotional on the Road Price Range from £18,995), and ST-Line (with a Recommended Promotional on the Road Price Range from £20,045).